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Why You Need to Start Planning Your Holiday Book Promotion in September and October

  Books and Wrapping Paper


Why You Need to Start Planning Your Holiday Book Promotion in September and October



Ah, the holidays—the most wonderful (and chaotic) time of the year. Shoppers are in a frenzy, shipping deadlines loom, and your readers are out there searching for the perfect gift. Spoiler: that perfect gift could be your book—but only if you start planning now.

If you wait until November or December to think about promoting your book, you’re already late to the holiday party (and someone else snagged the good eggnog). That’s why September and October are the sweet spot for getting your holiday promotions rolling. Here’s why.

1. Readers Shop Earlier Than You Think

Forget the old-school last-minute mall runs. These days, people start holiday shopping as soon as pumpkin spice lattes hit the shelves. If your book isn’t already on their radar by October, it risks getting lost in the holiday shuffle.

2. Promotion Takes Time to Gain Traction

Whether you’re scheduling blog features, social media ads, or newsletter swaps, you can’t just snap your fingers and expect results overnight. Promotions build momentum, and the earlier you start, the more visibility your book will have when readers are ready to click “buy.”

3. The Competition Gets Fierce

By November, every author, business, and their grandma is flooding feeds with sales pitches. Standing out in December is like shouting in Times Square at midnight on New Year’s Eve. But if you start in September or October, you’ll already have carved out your space (and maybe saved your voice).

4. You Can Strategize Instead of Scramble

Holiday promotions are about more than just posting “Buy My Book!” once a week. When you start early, you have time to:

  • Create themed graphics and images.

  • Schedule social media posts in advance.

  • Pitch to holiday gift guides, book blogs, and influencers.

  • Bundle your book with other goodies (bookmarks, signed copies, gift baskets—oh my!).

5. Readers LOVE Holiday-Themed Marketing

Let’s be honest—slap a Santa hat on your book cover graphic and readers pay attention. Start early, and you can weave in Halloween, Thanksgiving, and holiday cheer, keeping your book visible through the entire season.

Don’t Be the Author Who Waits

Think of your holiday promotion like shipping a package. You wouldn’t wait until December 24th to mail it and hope it arrives on time, right? Same goes for your book. September and October are when the smart authors plant the seeds, so their sales can grow into a bountiful holiday harvest.

So grab your calendar, dust off those festive graphics, and start planning now. Because nothing looks better under the tree than a beautifully wrapped book (except maybe two books). 🎄📚


Click here to get some Help in Holiday Book Promotion

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