Why You Need to Start Planning Your Holiday Book Promotion in September and October (Click here to get Book Promotion Help) Ah, the holidays—the most wonderful (and chaotic) time of the year. Shoppers are in a frenzy, shipping deadlines loom, and your readers are out there searching for the perfect gift. Spoiler: that perfect gift could be your book —but only if you start planning now. If you wait until November or December to think about promoting your book, you’re already late to the holiday party (and someone else snagged the good eggnog). That’s why September and October are the sweet spot for getting your holiday promotions rolling. Here’s why. 1. Readers Shop Earlier Than You Think Forget the old-school last-minute mall runs. These days, people start holiday shopping as soon as pumpkin spice lattes hit the shelves. If your book isn’t already on their radar by October, it risks getting lost in the holiday shuffle. 2. Promotion Takes Time ...